The Motivation To Choose Entrepreneurship Role Business Essay

The Motivation To Choose Entrepreneurship Role Business Essay There are varying definitions of entrepreneurship (e.g., Kirzner, 1973; Schumpter, 1934; Stevenson et al., 1989; Vesper, 1996) which portray the common feature of entrepreneurship as the act of creating a new venture (Gartner, 1985). Entrepreneurship can be regarded as the process of creating value by integrating the resources for exploiting an available opportunity. From this, it can be derived that an entrepreneur is someone who perceives an opportunity and creates an organization to pursue it (Bygrave Hofer, 1991, p 14). Timmons, (1994) has identified three crucial driving forces of entrepreneurship, which include (i) the entrepreneur or founder, (ii) the recognition of opportunity and (iii) the resources needed to found the firm. The process of entrepreneurship is complicated with the existence of various other factors such as risk, chaos, information asymmetries, resource scarcity, uncertainties, paradoxes and confusion. Successful entrepreneurship can be developed only when al l the three components are arranged in a proper fit. An entrepreneur has to face the challenge of manipulating and influencing the factors affecting the process of entrepreneurship so that he can improve the chances of success of the venture. Since opportunities seldom wait, right timing of the recognition of the opportunity becomes critically important for any entrepreneur. Literature has identified a number of factors influencing the process of entrepreneurship, which include creativity, optimism, information search, alertness, social networking and prior knowledge. Based upon the presence of some of these personal traits and by adapting to the circumstances, entrepreneurs are able to work their ways to recognizing profitable ventures and convert them into operable business ventures. However, the question remains as to which are the ones out of these factors motivate people to become entrepreneurs. The objective of the study was to examine the relative impact different motivational factors acting upon people in different age groups to take up entrepreneurial activity. 1.1 Motivation and Entrepreneurship The topic of motivation in the entrepreneurship can be addressed from an organizational psychological perspective. Campbell et al have developed a framework, which has identified the theories of motivation to progress from static, content-oriented theories to dynamic process-oriented ones. Content theories describe specific traits within individuals that initiate, direct, sustain and stop entrepreneurial behavior. Process theories on the other hand explain the ways in which behavior is initiated, directed, sustained and stopped. There are other situational and environmental factors, which influence any entrepreneurial activity. Previous research have attempted to identify these situational and environmental factors such as job displacement, previous work experience, availability of various resources, and governmental influences acting on the entrepreneurial activities of individuals. However, empirical studies on contextual factors were unable to find greater nexus between explanatory power and predictive ability (Kruegar, Reily, Carsrud, 2000). Many of the recent entrepreneurship models are process-oriented cognitive models. They mainly focus on attitudes and beliefs of individuals and the ways in which they can act on predicting intentions and behaviors. Cognitive processes often lead to all human endeavors, especially complex ones such as new venture initiation. Humans are characterized to categorize the possible future outcomes to decide on most desirable ones. They further analyze whether it is feasible to pursue attaining these desired outcomes. It is not reasonable to expect people to pursue those outcomes, which they perceive to be undesirable or unfeasible. Therefore, the perceptions of the people become an important motivational factor with respect to their entrepreneurial choices. It is found that many cognitive models explaining the motivation to choose a new entrepreneurial activity is based on Vrooms, (1964) expectancy framework. These models use different terminologies and they are built on different theoretical bases. However, the commonality among these models can be identified with Vrooms expectancy model. The Vroom model postulates that an individual can be expected to choose among alternative behaviors by considering the one, which will lead to the most desirable outcome for him. Motivation is conceptualized as the product of expectancy, instrumentality, and valence. Vrooms (1964) expectancy model forms the common base for a number of process-oriented explanations connected with entrepreneurial motivation. Current process models are grounded on the basic conception that an individuals entrepreneurial intentions to choose a particular activity are predicted by the questions (i) is entrepreneurship is desirable to him to lead to provide the desired outc omes and (ii) is entrepreneurship is feasible for him to decide whether he possesses the required qualities to become a successful entrepreneur. 1.2 Current Process Models of Entrepreneurial Motivation Baumol, (1990) suggested the role of reward structure in motivating entrepreneurial activity. Reward structure as an economic perspective for the initiation of a new venture is based on the usefulness, utility or desirability of an entrepreneurial career. Campbells (1992) decision model makes a comparison of the expected net present benefits of entrepreneurship and the expected gains from a possible employment opportunity. On the same lines, Praag Cramer, (2001) advocated that people choose entrepreneurship if they expect the rewards of such entrepreneurship would surpass the wages earned by them out of employment. Levesque, Shephard, Douglas, (2002) examined the selection of the course of action between employment and entrepreneurship in the form of self-employment in the context of a utility-maximizing model, which tends to change based on the age of the individual denoting the stage of life. The common thread among these economic models is the explicit consideration of the role of risk in choosing to become an entrepreneur. Other recent research is based on an organizational psychological framework conducted by Bird, (1988). This work suggests the importance of entrepreneurial intentions as a precursor to new venture creation stressing the need to develop a behavioral, process-oriented model of entrepreneurship. 1.3 Purpose of the Study Problem Statement There are a number of motivational factors, which influence the entrepreneurial intentions of the individuals. Extensive attitudinal research has investigated the topic of the role of different attitudinal factors because these factors have been considered as the better explanatory factors for choosing entrepreneurial activities than demographic and personality variations. Most of these studies base their findings on attitudinal factors which have an influence on confidence, enthusiasm, inclination and aspiration towards choosing entrepreneurship (Aronson, Wilson, Akert, 2005; Beugelsdijk Noorderhaven, 2004; Henderson Robertson, 2000). Some studies have examined the influence of attitude towards entrepreneurial aspiration (Krueger et al 2000). There is a void to be filled in the demographic area of research for example, the influence of age and educational qualifications on the choice of entrepreneurship has not been studied extensively. In this context, the current study will at tempt to examine the relative influence of age factor on individuals choosing to become entrepreneur. With the average age expectancy going up and the availability of resources in the hands of baby boomers, the chances of individuals becoming entrepreneurs at their middle ages cannot be ruled out. Therefore, a study of the influence of age factor on entrepreneurial decisions become important and they cannot be considered out of place. The findings of the research is expected to reveal the attitudinal and other motivational factors influencing the entrepreneurial decisions among individuals in different age groups, which can be used as a guiding factor in addressing different issues in becoming an entrepreneur in the middle age. By engaging the quantitative research method of survey through a well-constructed questionnaire, the study has focused on the examination of the entrepreneurial choice among aspiring individuals in two different age groups. The study will also present an analytical review of the available literature on the topic. For a comprehensive presentation, the paper is structured to have different chapters. The introductory chapter gives an insight into the topic under study. Chapter 2 will present a review of the relevant literature to extend the knowledge of the readers on the subject of entrepreneurial opportunity recognition process. Chapter 3 deals with the aims and objectives of the study followed by chapter 4 detailing the research methodology. Chapter 5 includes the findings of the research and a detailed discussion on the findings and some concluding remarks are presented in chapter 6.

Demand Side Management

analysis of demand side management in tneb ABSTRACT This paper introduces the concepts of Demand Side Management(DSM) and various areas it involves. The interest and necessary of DSM in TNEB is explained in the context of a number of much wider developments in power sector. It present a framework for DSM Techniques and factors to reducing T&D losses in TNEB. This explains various methods adopted for Energy Conservation in various sectors and helps to prevent global warming. DSM Demand Side management is the process through which a power utility manages the demand for power among all its Customers to meet its current or future needs.. DSM is an effective tools for improving energy efficiency and promoting energy conservation. The problems of the Indian power sector including TNEB traced to three root issues. 1. High T & D Losses. 2. Large commercial losses (Metering, Billing, Collection) 3. Low end – used efficiency of energy use. In TNEB it facing peak Power capacity shortages as well as the energy shortages. NOW A DAYS IN TNEB The Demand-11000mw Available-9000 mw Shortage-2000 mw The chronic power shortages have resulted in involuntary load shedding and interruptions. CONCEPT OF DSM DSM comprises all planning implementing, and monitoring activities and measures designed to improve efficient useto energy and encourage consumers to modify their level and pattern of energy use. DSM involves ?Using existing energy more efficiently. ?Reduction ofTotal quantity of energy consumed by uses through better load managements. ?Minimising losses in the Distribution network. ?Technology substitution. ?Shift demand from peak to off peak times. ?Enhancing energy efficiency. The TNEB have ample motivation to pursue demand management to the extent that it can. ? Improve service Increase revenue ? Decrease cost BENEFITS OF DSM Customer : Lower bills due to lower tariff. Society:Capital freed for other projects. Utility:Lower cost of service reduced cost of power. DSM TECHNIQUES The three concern of DSM Techniques are now a days adopted in TNEB ?Load curve modification ?TOD meters. ?Three shift operation and staggered off day. LOAD CURVE MODIFICATION 1. Peak clipping-System peak lo ad reduction at specific periods. 2. Valley filling-Building the load during off peak hours. 3. Conservation-Modification of the load shape through conservation. 4. Load building-Balance of load so that demand from different users peaks at different times. 5. Load shifting-Shifting load from on peak to off peak periods TOD METERS Installation of Time of day (TOD) Electronic meters would help in flattering the load curve by way of giving incentives / penalties to consumers during off peak / peak hours respectively. Now above 25 HP industrial services are provided TOD meters in TNEB. Three shift operation and staggered off day Encourage the industrial consumers for three shift operation and staggered off days to reduce the demands. REDUCTION OF T & D LOSSES Now the T & D losses in TENB is around 18% it should be reduced with in 10% of the standard. The factors reducing T & D Losses are 1. Network Reconfiguration. 2. Strengthening of Conductors. 3. Erection of Transformers at load center. 4. Load Balancing. 5. Improve joints and connections. 6. Laying Additional Linklines. 7. Increases HT : LT Ratio. 8. Proper Maintenance of Distribution Network. DSM FOR CONSUMERS DSM on the consumer side requires that a system of collection, analysis, and reporting on the consumer’s energy consumptions and cost be established. Sector wise electricity consumptions in Tamilnadu ENERGY CONSERVATION IN DOMESTIC ?Use only energy efficient (star rating) Appliances. ?Use only wires and appliances that have I. S. I. mark. ?Wiring must be carried out only by the licensed electricians. ?Do not use flexible wires for long distance. ?Maintain properly the electrical appliances and wiring. ?Use compact fluorescent lamps (CFL) instead of ordinary bulbs. It gives greater light and reduced the consumptions 5 times. ?Economy in the use of water will reduces the consumption of electricity. Provide Electronic ballasts to the tube lights. ?Provide Electronic regulators to the fans. ?Use micro – wave ovens heater for cooking purpose. ?Avoid open the refrigerator door frequently. Don’t put hot things in to the refrigerator. ?Use voltage stabilizers for the electrical equipments. ?Don’t use the power loads during peak hours. ?Switch off the lights & fans while leaving the room or house. ?Avoid using decorati ve lamps. ?Avoid switching on the water heater in the previous night for the requirement of hot – water in the next early morning. ?Utilise sun-lights for the maximum extend. A well planned house with number of windows and good ventilation reduces the energy consumption. ENERGY CONSERVATION IN INDUSTRIES Â ±Don’t use motors of higher capacity than required. Â ±Use required I. S. I shut connectors separately for each motors to maintain power factors. Â ±Maintain the machines and appliances properly and regularly. Â ±Change the worn-out bearings and avoid wearing – out due to friction. Â ±Ensure that the motor belts are in proper tight. Â ±Use different motors using instead of single high – horse power motor for different purposes. Use high efficiency pumps and blowers. Â ±If monthly consumption exceeds 10,000 units energy audit is necessary. Â ±Periodically modernize the appliances is essential. ENERGY CONSERVATION IN AGRICULTURE ?Replacement of inefficient agricultural pumps by newly Developed energy efficient pump set. ?Adopt water conservation principles. ?Provide shunt capacitors to the motors. ?Avoid unnecessary additional loads. ?Use P. V. C. pipes instead of steel pipes. ?Avoid bends and leaks in the pipes. ?Don’t operate the motors in two phase. ?Don’t use the low power factor rewound motors. ENERGY AUDIT It is verification, monitoring and analysis of use of energy including submission of a technical reports containing recommendations for improving energy efficiency with cost benefit reduce energy consumption. CONCEPT OF ENERGY AUDIT ?Determine how and where energy is being used or converted in to one form to another. ?Identify opportunities to reduce energy usage and prevent energy losses. Energy Auditing involves ?Identifying energy losses. ?Segregating the losses into technical and commercial losses. ?Estimating the energy conservation potential of a system. Save Energy! Save Nation!!

Choice and Real Life Product Essay

Abstract: In the lab that was conducted, students were supposed to examine the tendencies of fruit flies, specifically Drosophila’s, to move toward or away from important stimuli that aide in their survival, also known as taxis. Another objective for this lab was to identify the patterns and relationships between environmental factors and a living organism. Students are supposed to use two bottles to allow the flies to choose which side they want to go to, depending on what substances they are attracted to more. Fruit flies are not attracted to fruits; rather they are attracted to the rotting fruit. Problem: In this lab, students are studying the behavior of animals, ethology, and the factors that contribute to the way they behave. Do certain environmental factors behave as a stimulus to animals? Hypothesis: If the fruit flies were given choices on which substance they are most attracted to, they there wouldn’t be any preference to any over the other. Materials & Procedures: Material: In this experiment, the we used: tape, 2 water bottles, scissors, 6 different cotton balls, 1 chamber, about 20 fruit flies, water, lime water, banana, vanilla extract, and ammonia. Procedure: Cut the bottom ends off of two water bottles, and tape them together. I labeled each cap with letter â€Å"A† and â€Å"B.† I then inserted the fruit flies in through one end. For each new substance, we dropped a few drops of it onto the cotton balls. We observed the fruit flies for about 5 minutes, undisturbed, and then counted the flies at each end. We repeated these stepped for each new substance being exposed to the flies. Data/Results Table 1. Fruit Fly Choices |Trail 1 |Trail 2 |Trail 3 |Trail 4 | Limewater |Water |Ammonia |Limewater |Vanilla |Banana |Limewater |Banana | |13 |1 |0 |3 |7 |13 |5 |20 | | Questions: 1. Did the flies demonstrate a chemotaxis in relation to any of the substances you chose? Be specific. Chemotaxis is a movement in response to the presence of a chemical stimulus. The flies demonstrated a chemotaxis to the vanilla, lime water, and banana. For each trail, the flies either went one way or the other in response to the substance they preferred. 2. Which substances had the greatest positive and negative chemotactic response? Through the trailing, it is evident that some of the substances had positive and negative responses. In this lab that was conducted, the vanilla extract and banana had the strongest positive responses, while ammonia and water had the most negative responses. Ammonia killed all of the fruit flies that were inside the choice chambers. 3. Describe some possible reason for their preferences? Some possible reasons for their preferences are that they mostly are, however, attracted to fruit. Most of them like the smell of the fruit, and in this case the banana because it rots quickly. 4. What other factors might affect whether or not the fruit flies moved from one part of your choice chamber to another? 5. How can you apply this lab to a real world setting? How might fruit fly preference translate to a real life product? This lab can be  applied to the real world setting not only shown through fruit flies, but also with humans. The fruit fly preference can translate to a real life product by, for say in a restaurant they wouldn’t stay where the ketchups or what have it, but it would be near the garbage area devouring over the rotting food. Conclusion: From this experiment, the behaviors of fruit flies were observed and investigated. Through the sampling of different substance in the choice chambers, it was found that the flies found the banana more desirable than the others and moved towards that side more quickly. This proved the hypothesis that was stated was incorrect. Although, we did make an error; in the trail with ammonia, we added a prodigious amount, which therefore led to the mass killing of the fruit flies causing us to use new ones for the other substances.

Chemical Formula for Ethanol - Chemistry

Question: What Is the Chemical Formula of Ethanol? Ethanol is ethyl alcohol or grain alcohol. It is the type of alcohol found in alcoholic beverages. Heres a look at its chemical formula. Answer: There is more than one way to represent the chemical formula of ethanol. The molecular formula is CH3CH2OH. The empirical formula of ethanol is C2H6O. The chemical formula also may be written as CH3–CH2–OH. You may see ethanol written as EtOH, where the Et represents the ethyl group (C2H5). Learn how to distill ethanol. Ethanol Properties Ethanol, like other alcohols, is flammable, volatile, and colorless. It has a characteristic odor. Ethanol has psychoactive properties. Other forms of alcohol also have such properties, but ethyl alcohol is considerably less toxic to humans than methanol or isopropanol. Ethanol Uses In addition to its recreational use, ethanol has many other applications. It is an important disinfectant and antiseptic. It is a common solvent, of particular use because it is miscible in both water and organic solvents. Ethanol is used for the synthesis of other organic compounds. Ethanol is a clean-burning fuel.

Pfizer s Drug Testing Strategy - 1275 Words

According to the reading Pfizer’s Drug-Testing Strategy in Nigeria in Chapter 4 of International Business (Hill, 2011), in 2006 it was determined that the world’s largest pharmaceutical company, Pfizer Inc, violated an international law by Nigerian officials. This is law made it illegal for unapproved drugs to be tested on human beings. The crime took place in 1996 when a test drug, Trovan, was given to nearly 100 children suffering from a deadly strain of meningitis. Five of the children given the drug died while 6 others died after receiving a comparison of the antibiotic. This case questions the ethics of decision making on Pfizer’s behalf. Though Pfizer obtained verbal consent from parents to administer Trovan to their children, all ground was not covered. There is an issue of falsified documentation, the omission of information (mainly that Trovan was experimental), and the disregard for the well-being of the children by not taking them off of the drug. Base d on information presented in this case it is believed that Pfizer did not act ethically because the sick children’s best interest was not taken to heart. It generally 12 years for a potential new drug to go from the lab to garnering approval for use. The clinical development of a drug can be time consuming and expensive which accounts approximately 45 to 75 percent of the $1.2 billion average cost of bringing a new therapy to market. There are 4 phases of clinical development that is done are pre-clinical trials.Show MoreRelatedLipitor Marketing Case Study Essay1579 Words   |  7 Pagesmarket share leader. Warner-Lambert developed the drug initially but needed to catch up in the market so they teamed up with Pfizer, known for their marketing and sales competency. This partnership was just what the doctor ordered for the initial introduction of Lipitor to the market. In 2001, Pfizer took full control of Lipitor and changed the marketing game once again. 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Coli Of The Beef Business - 1576 Words

E. coli’s Presence in the Beef Business; what has got to Change? America is hungry, and someone has got to keep us fed. We live in a country with the luxury of convenience, so naturally hamburgers are as â€Å"American as apple pie†. With the ease of picking them up at a drive-thru window, the ability to munch them one-handed, and the extreme affordability are all factors that put them on most people’s favorite food list. Unfortunately for the burger lovers out there, these lunchtime staples could also harboring a hidden danger; a potentially deadly food borne pathogen named Escherichia coli that’s been making headlines more frequently as of late. Escherichia coli, or E. coli for short, are most commonly found in ground beef. It is naturally†¦show more content†¦coli in every single step of the beef production business is why we need to take this problem very seriously. There are too many areas in which things can go wrong in the process of raisin g, slaughtering, and packaging beef for human consumption. Especially highest is the danger in slaughterhouses and processing plants, as there are many potential contamination hazards, and most depend on human attention to catch, correct, and prevent. The cattle may arrive at the slaughterhouse with feces on their hides, which present the first risk of contamination as it can be very difficult to remove the hides from the animal without transferring any of the pathogen bearing feces to the carcass.(CITE) The second high-risk area in the slaughterhouse is the gutting station, where at some locations, workers are expected to keep up an extremely fast pace, as many as sixty cattle per hour, which does not provide adequate time to prevent accidents. (CITE) A ruptured gut sac can leave a carcass intended for human consumption covered in fecal matter or stomach acids all potentially containing the potentially deadly foodborne bacteria. While there are steps taken to clean and disinfect t he carcasses after these processes are carried out, E. coli is hard to kill. It has shown resistance to heat, cold, acids and XXXX (Cite). A simple adjustment, like reducing the number of carcasses a worker is responsible for eviscerating in an hour, is an example of a small, easy way to bring down the

Factors Affecting Career Choice free essay sample

Research Paper 2014 – Factors Affecting Career Choice: Why SABM-Marketing Students Chose Marketing as a Course Camille Patrix D. Alimorong, Joy Lorraine M. Lagasca, Yoo yee N. Tansiking, Chester Paul G. Lazo, Mark Dennis E. Manansala and Mrs. Maria Sheila Madayag – Quirimit, MBA MARKETING RESEARCH We envision Saint Louis University as an excellent missionary, and transformative educational institution zealous in the formation of human resources who are imbued with the Christian spirit and who are competent, creative and socially involved. School of Accountancy and Business Management Saint Louis University Baguio City, Philippines Second Semester S. Y 2014 April 2014 Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course Camille Patrix D. Alimorong1, Joy Lorraine M. Lagasca2, Yoo yee N. Tansiking3, Chester Paul G. Lazo4, Mark Dennis E. Manansala5 Abstract Marketing is a fast growing course under the School of Accountancy and Business Management in Saint Louis University. The researchers observed that as time goes by, its population increases. Thus, occur with this study entitled â€Å"Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course. † This study questioned Marketing students their reasons as to why they chose marketing as a course. Perfectly knowing that Marketing is one of those industries that pay great salaries and revenue for its products and services, the results showed that most students thought that high employability or job opportunities is a great contributory factor why they chose such field. The conclusion is that when students make decisions for their career, job opportunities or high employability is important because it impacts the level of students’ personal satisfaction and personal growth or development opportunities. Introduction Marketing careers are diverse – there is something for just about everyone – working with numbers, designing graphics, planning strategy, managing projects, or crafting communications. Apart from giving you the ability to earn a good salary, there’s one obvious appeal of Marketing: it’s all about people – and what could be more interesting than that? Understanding people and what drives them to behave in the way they do, is the essence of all Marketing. Corporate consulting firm Challenger, Gray Christmas polled 100 human resource professionals in 2010 to find out which degrees have the best odds of helping students find employment. As a result, demand remains strong for marketing graduates in the business world. As students, our needs and desires (and the many factors that influence them) are constantly changing. Identifying factors which influence career choice, and the differences in the factors influencing different groups of students, will assist us in identifying underlying causes for high or low student enrollment. Saint Louis University started offering Business Education since 1952 under the School of Accountancy and Business Management, formerly known as the College of Accountancy and Commerce (CAC). Every year, the number of enrollees in the marketing course increases. The change in population is very visible having Marketing as a fast growing industry that almost every people would want to be in. Purpose of the Study Identifying factors which influence career choice, and the differences in the factors influencing different groups of marketing students, will assist us in identifying underlying causes for high or low student enrollment. This will also allow us to make recommendations regarding how recruitment and advisory resources can be used more effectively and how campaigns can be focused appropriately in order to attract students. Conceptual Framework Saint Louis University opened Marketing under the umbrella of the School of Accountancy and Business Management, as a result of which is the increasing number of enrollees every year. The factors that we considered in choosing Marketing as a course are the following: Personal Interest, Student’s Perception about the Course, Parents’ Decision, High Income Generation, Peer Influence, Acceptance or Popularity in Society, Degree to be attained, or if because it does not require students to take Board Examinations, High Employability or endless Job Opportunities, School Location and the Failure to pass the initial or previous course they took. For these factors and reasons, students are motivated to choose Marketing as their major field. Hence, the population of Saint Louis University under the School of Accountancy and Business Management Department increase if not every semester, at least every year. Methodology This research was conducted in order to determine factors affecting SLU-Marketing Students in choosing Marketing as a course. The reasons why are the main objective goals of this study. In order to answer these research goals, the researchers opted to obtain the view of the students taking Marketing in Saint Louis University under the School of Accountancy and Business Management. Questionnaire as an Instrument The survey questionnaire was used as the main data-gathering instrument for this study. The questionnaire was divided into three sections: Profiling the Students, and the two sections for the survey proper. The profile contains socio-demographic characteristics of the respondents such as their name, course and year, age, and their gender. The questionnaire survey proper section aims to identify the reasons why they chose the course. The choices represent the degree of agreement each respondent has on the given question. The scale below was used to interpret the total responses of all respondents for every survey question: Range Interpretation. Disagree The respondents were also advised that they could withdraw from the study even during the process. With this, the participants were not forced to participate in the research. The confidentiality of the participants was also ensured by not disclosing their names or personal information in the research. Only relevant details that helped in answering questions were included. Results and Findings A. Socio-Demographics Table In the contrary, the Failure from Preceding Course/s with a value of 1. 82 did not create great impact on the decision making of students that made it the least contributory factor why they chose the field. Some students who failed their preceding course/s perceive that taking marketing is indeed a great option for them because marketing is much better course compared to their previous course and it entails lots of responsibility that requires skills and talents to be contributed to customers. These students who failed their previous course/s chose marketing because they want to create significant learning experiences as the previous course/s they took did not work for them. Recommendation After a thorough analysis of the data, the following recommendation is hereby made: This research study suggests that though students centered their decision making in job opportunities or high employability in choosing the right path for them after they graduate, they must not dominate their minds on such reason. There are a lot of factors that could contribute to deciding courses. Marketing is indeed a field that provides a massive number of job opportunities and is in fact one of the fastest growing industry in the world, incoming college students must then put into considerations that such industry requires enough experience, great skills, right knowledge and well-trained individuals for it offers services that would then create quality products and services to customers and guarantee the satisfaction they need and want. Students must not just consider Job Opportunities or High Employability as the main factor in choosing a career; they must also consider their personal thought of the field. They must consider the work environment and if their skills really match the job. If they consider other factors for their own personal development, then the more likely will they be successful and happy with their job.