Strategic marketing or Branding Strategic Essay Example | Topics and Well Written Essays - 750 words - 1

Strategic marketing or Branding Strategic - Essay Example st personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.(http://www.appleomputers.com/ourcompany/index.html) Visited on 22/04/2008. Each Apple computer has a digital rights management (DRM) code inside each computer. This prevents non-Ipod users to access iTunes. According to Steve Jobs, the laptop has an aluminium case and rounded edges add to its slick looks. It is extremely fast and the latest version of Apples operating system runs very well. High-definition videos are particularly clear. One must plug in a separate drive to watch DVDs. However, the 80Gb hard drive is enough to storeseveral downloaded films. The large trackpad also lets users navigate around pictures and otherprogrammes using their fingers in the same way they do on an iPhone. The large trackpad also lets users navigate around pictures and otherprogrammes using their fingers in the same way they do on an iPhone Moreover, the new MacBook Air functions as a digital hub in that it can be connected to digital cameras, digital camcorders, MP3 players, digital organizers, television sets, and more. "You can watch your own movies on an airplane if your model has the DVD drive. Setting up a video chat with the people next door or across the globe is simple. On a Mac, one can have a four-way video chat in a full-screen window with amazing clarity and special effects. This laptop has the widest range of applicability with other computer and computer-related devices. Many computer devices and cameras works with Mac — one just plugs it in. A Mac has USB drivers for printers, external drives, digital cameras, input devices, iPod, and more. It can see Bluetooth cell phones and headsets, as well as FireWire camera. Apple’s strong internal focus of massive research and development efforts and increasing the laptop’s functionality and multiple uses such as applications and music have

Regression Analysis & T-Test Assignment Example | Topics and Well Written Essays - 1500 words

Regression Analysis & T-Test - Assignment Example Based on a thorough analysis of the data provided do you think that there is evidence to support the company’s current patterns of spending? That is, do you think either radio or newspaper adverts have a sufficient impact on income to justify the expense? What recommendations would you give regarding future spending? Once again, support these recommendations with appropriate statistical outputs such as correlation coefficients, fitted line plots and regression output and perform appropriate hypothesis tests. Explain and discuss the output and analysis and give appropriate advice.The correlations matrix shows that there is a strong positive relationship between profits and radio expenditures (that is, the higher the radio expenditures the higher the profits made); with a coefficient of 0.802, this shows indeed a strong positive relationship that exists between the two variables (profits and radio expenditure). The relationship between profits and newspapers expenditure is howev er negative; that is the higher the newspaper expenditures the lower the profits.From the regression table above, we observe the value of R-squared to be 64.4%; this implies that 64.4% of variation in the profits (dependent variable) is entirely explained by the two independent variables (radio and newspaper advertisements). The p-value of the overall model is 0.000 (a value less than ÃŽ ±=0.05), leading us to reject the null hypothesis thus concluding that the overall model is appropriate and fit and that the two independent variables.